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ANALYSIS
FEATURED IN

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Analytical Skills

Product &
Performance
Data Pipeline &
Data Operations
Visualizations &
Data Technologies
Strategic &
Business
Social Network Analysis
Business & Cyber
Intelligence
Insight
Generation
Qual. & Quant 
Research
Open Source Intelligence
Reporting &
Presentations
Behavioural Analytics 
 Clustering & Decision Intelligence 

Professional

expereince

Startup Ecosystem

In competitive startup environments, I specialize in translating complex data into actionable strategies, combining advanced analytics and behavior research to drive business impact. My expertise spans:

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At ShopperAI, I focus on delivering actionable insights derived from advanced behavioral analytics to optimize in-store performance and strategic decision-making:

  • Shopper Behavior Analytics: Deep-diving into shopper decision-making processes, analyzing abandonment patterns, heatmaps, and touch interactions to uncover key behavioral trends.

  • Product & Go-to-Market Strategies: Refining Ideal Customer Profiles (ICP) and aligning product offerings with market needs to enhance engagement and performance.

  • Advanced Analytical Techniques: Employing A/B Testing, predictive modeling, and anomaly detection to evaluate interactions and optimize customer journeys.

  • Cross-Functional Data Collaboration: Working cross-functionally with product, marketing, and R&D teams to synthesize complex data into actionable recommendations, driving measurable growth and market competitiveness.

  • Business Intelligence (BI): Conducting in-depth analysis of business metrics, identifying performance patterns, and deriving strategic insights to refine organizational strategies and optimize market positioning.

At Cyabra, I specialized in leveraging open-source intelligence (OSINT) and advanced analytics to provide actionable insights and support strategic decision-making for public and private sector clients:

  • OSINT & Digital Analysis: Using open-source intelligence to detect misinformation, evaluate online authenticity, and measure the impact of disinformation campaigns.

  • Social Network Analysis (SNA): Mapping and analyzing online communities to uncover behavioral patterns, track digital dynamics, and assess the spread of fake activity.

  • Strategic Cyber Intelligence: Conducting cyber threat assessments, analyzing sentiment, and evaluating behavioral snowball effects to support data-driven decision-making.

  • Cross-Sector Partnering: Working with brands, public sector organizations, and PR agencies to develop strategic responses based on real-time insights into digital behavior and threats.

  • Actionable Insights: Delivering strategic reports that guide clients in countering disinformation, improving digital presence, and mitigating online threats.

Scholarly Expertise

In academic settings, I specialized in cross-disciplinary research combining scientific, qualitative, and quantitative methods to address strategic, political, and socio-cultural challenges. I also taught undergraduate and graduate courses, focusing on research methodologies and behavioral analysis.

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&

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  • Conducted cross-disciplinary research that utilized a blend of scientific, qualitative, and quantitative methods to address strategic, political, economic, socio-cultural, market, and media inquiries.

  • Took full ownership of the entire research process, including designing studies, formulating research questions, defining objectives, collecting and analyzing data, and presenting findings with actionable recommendations.

  • Employed various techniques such as content analysis, surveys, including database creation and management, in-depth interviews, observations, comparative measurement, descriptive modeling, and empirical modeling.

Faculty of Law & Faculty of Social Science / Hebrew University of Jerusalem 

"Democracy in Israel" 

Department of Political Science / Yezreel Valley Academic College 

"Empirical Research Methods"; "Comparative Politics & Global Crises"; "Intro. to International Relations & Strategy"; "Israeli Political System"; "Intro. to Political Science"; "Intro. to Political Communication".

Department of Sociology & Anthropology / Yezreel Valley Academic College 

"Intro. to Anthropology"; "Quantitative Research Methods".

Department of Nursing / Yezreel Valley Academic College 

"Intro. to Nursing and Health Promotion".

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